The illusion of choice.


“It is a trick which often works with children. Do not tell them to eat vegetables; instead ask whether they want broccoli or spinach.” Rory Sutherland.

Questions such as:


Labour or Conservative?’


or ‘Democrat or Republican?’


are examples of placebo choice.


A psychological trick


to make people feel that they are in control.


The reality is, however, that children end up with vegetables on their plate and parents with a gravy train government based in Brussels.

Either way, people who think they are making choices are, in fact, stuffed.

(Unauthorized use and/or duplication of this blog and/or photographs without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to [Mosaicross] with appropriate and specific direction to the original content).


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s