“It is a trick which often works with children. Do not tell them to eat vegetables; instead ask whether they want broccoli or spinach.” Rory Sutherland.
Questions such as:
‘Labour or Conservative?’
or ‘Democrat or Republican?’
are examples of placebo choice.
A psychological trick
to make people feel that they are in control.
The reality is, however, that children end up with vegetables on their plate and parents with a gravy train government based in Brussels.
Either way, people who think they are making choices are, in fact, stuffed.
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